#EnTegus
Brand Guidelines
Challenge
Developing the brand guidelines for #EnTegus on Instagram required capturing the vibrant and unique essence of the city of Tegucigalpa in every visual element, from the color palette to the layout design.
Goal
My main goal was to offer a comprehensive guide that reflected the visual identity of #EnTegus consistently and attractively on Instagram. I wanted to provide a clear reference on color selection, graphic elements, typography, and layout design, so that each post and story conveyed the energy and character of the city, thereby attracting an engaged and connected audience.
Solution
To address this challenge, I developed a color palette inspired by the nightlife, reflecting its diversity and vitality. I carefully selected graphic elements that evoked the urban and modern essence of the city, and chose a typography that was legible and distinctive. Additionally, I designed a cohesive layout for Instagram stories and the feed, with a visually appealing and easy-to-follow style.
